Online Benefits for Craft Businesses
by Narelle Davison of Aussie Crafts

The internet has an endless number of benefits for craftspeople, not just as a medium for marketing or selling the end product but for each step that leads to sales. The fact that you are reading this shows that you already utilise the web for information but perhaps you have not yet considered some of the following points presented to aid your craft business.

The ideas provided in this article have come from interviews with craftspeople, conducted for AussieCrafts.com, in the interest of sharing information with our peers. When boiled down to its bare essentials this is the true essence of the internet but it sometimes gets lost in all of the marketing and sales. The interviews spawned a host of ways in which the internet assists the crafters, both in their craft business and creatively, and provided much insight into untangling the web.

Inspiration

When asked about the sources they use for inspiration most craftspeople have said that the internet is a much used research tool. This is particularly useful with commission pieces, where a client gives a basic idea and there is a need to familiarise yourself with the subject. Browsing websites is also great for when you want to start a new piece but are not quite sure where to begin.

No matter what craft you do if you are stuck for ideas on what to create there are always plenty of places to get some quick inspiration online. The obvious way to get ideas is to search for your craft in the search engines but some other methods are:

• Type your craft name into Google image search
• Yahoo groups on your craft often have galleries
• Online stores that sell your craft
• Craft directories
• Historical sites related to your craft, most crafts did after all come from very ancient beginnings.
• Try searching for crafts that are similar to yours, if you do pottery, for example, search for glasswork. The colours and shapes are likely to spark new ideas.

It’s a more abstract inspiration that you need such as colour or texture then art, photography and nature sites are fantastic sources of ideas. Stock photography sites (such as www.dreamstime.com), for example, have thousands of images of almost everything imaginable. Let’s say you want to create a bead necklace that reflects the colour and movement of the ocean. If you browse the sea and ocean category of a stock photography site you can jot down ideas based on what you see as you view page after page of photographs that cover every aspect of the ocean.

Sales, marketing and commissions

The most obvious way that craft business people are using the internet is to sell their products to a wider market than previously possible, what is not so obvious is that there are many ways to do this. One artist interviewed extolled the virtues of the internet as, "It's been huge for us. We sell artwork and DIY kits all over the world and so put virtually all our marketing energy into our website. We get well over five thousand visitors every month at basically no cost and the whole world has become our target market."

Some of the reasons people decided to sell their crafts online include not having to deal with galleries, no commissions to pay, less overheads than a store and the fact that there is more time crafting and less selling.

Apart from setting up an often expensive e-commerce website there are other means to gaining online sales:

• A ‘brochure’ style site, which displays the products you make but does not sell them online. Instead it can be used to promote a market stall, shop front, commission enquiries etc.
• Many craft businesses are selling their work in auctions at Ebay; this can be a lucrative option for the right products.
• Online craft malls are a way to have an online presence without the hassle and overheads of building an e-commerce site. Search for craft malls in the search engines and you will find such sites as craftmall.com, aokcorral.com and lilysplace.com. These sites generally use Paypal as a payment option to take the headaches out of online payments and are similar to Ebay without being auction based.

This article is continued on the next page with ideas for your craft business online >>>

The rest of the topics are: Education: patterns and tutorials, Purchasing tools and materials, Publicity and exhibition requests, Client contact

About the author
Narelle Davison has created the Australian arts and craft site, Aussie Crafts, to provide information and promotion for craftspeople through interviews, articles, forum and directory. The interviews provide great reading to both admirers of each craft and fellow crafters. If you are an Australian craftsperson and would like to be interviewed please visit http://www.aussiecrafts.com.au/interviews.html. This article can be republished if the byline links are kept intact.